We have been working closely with the Gravity Team and continue to be impressed and delighted with their creativity, inspired design ideas and sense of humour in understanding the Groovy Brand, its character and its future development. They remain a fundamental part of the Groovy Team and we will continue to work together to make life a little groovier!
Rosie Hayward
Director
The Groovy Food Company
Packaging
The Gravity team get almost embarrassingly excited about a packaging project – it sparks our creative neurons, and presents us with a challenge that we embrace with a wide Gravity grin.
As a result, we leave no design stone unturned in our quest for packaging perfection. We appreciate the fine balance of clarity and individuality, the importance of powerful copy and design, and understand that ultimately, we’re creating a product that has to leap from the shelf.
Taking our inspiration from Aztec fabrics and their earthy colours and patterns, we created a uniquely Mexican look for Agave Nectar product range. These design elements combine on a clear label design with a structured hierarchy of messaging that provides a flexible framework for future brand extension.
Read more about Groovy
Using the new identity as our inspiration, we created a colourful pack design for the launch of Naturya. This was key to achieving differentiation, in a category dominated by a clinical approach to packaging. Since launch, independents have snapped up the product range, feeling confident they can provide the consumer with a uniquely appealing product.
Read more about Naturya
A striking new retail pack was designed as crucial element for launch of the new Bartholdi brand. In an already crowded category, it was important that the pack had immediate call-out and demonstrated a clear point of difference. The Bartholdi 'B' was emphasised on the front of pack with valuable references to the heritage of the business included on the side, combining to create a brand with all-round appeal to customers and buyers.
Read more about BartholdiExperience includes:
- Brand and product identity
- Label design
- Copywriting
- Illustration