It was a pleasure finding someone who listened to our ambitions, respected our history and designed an identity to be proud of. We enjoy a superb working relationship with Sam, who we now consider an extension of our marketing team.
Simon Furber
Managing Director
CCT
Brand identity
There’s no doubt that creating a brand’s identity and values is a ‘biggie’ for all concerned – both client and agency want to get everything just right. We give the process the care and attention it deserves, and thanks to our unique way of working, you can be assured of a memorable and effective result. We’ll put in the time and effort to get to grips with your business and its proposition, and use this insight to create a powerful identity that your customers won’t be able to resist.
We can then present you with a set of definitive corporate guidelines or a toolkit of resources that will present your brand with consistency, or get to work implementing your sparkling new identity into your next marketing campaign.
Yeah Republic needed an identity that would provide a strong visual connection with the food and drink sector. A fruit sticker was our source inspiration as it is instantly communicates both brand and place of origin. Hand drawn lettering and earthy colours complete the look and a strong tone of voice was adopted to complement the visual style of the website.
See the website: www.yeahrepublic.com
With call centres embracing new technology to become contact centres, the client’s original name, ‘Call Centre Technology’ was rapidly becoming redundant. A strategic decision was made to abbreviate to CCT and the new identity incorporates a clear and memorable icon to represent the three aspects of the business – voice, data and consultancy – converging at a single point.
Read more about CCT
Characters challenged us to come up with an identity that would enable them to stand out as being uniquely different. Traditionally copywriters rely on words alone to promote themselves but instead our identity adopts an illustrative approach. The identity stems from the idea of wearing different hats for different roles and this theatrical theme has now been rolled out across both the brochure and website.
Read more about CharactersExperience includes:
- Product and brand identity
- Corporate style guidelines
- Word and PowerPoint templates
- Tender documentation and proposals
- Stationery
- Livery
- Signage
- Branded environments
- Copy guidelines and tone of voice documents
- Brand development
- Product photography