02. Special Diet Guide
This 56-page brochure comes in an easy-to-read large print design that's been well received by both customers and franchisees. Our pagination and layout allows for a range of content, including nutritional tables and diet codes. Copywriting company, Characters, wrote the copy following interviews with the consultant dietician, chef and product development teams.
Wiltshire Farm Foods
- Summer brochure
- Special Diet Guide
- Quarterly customer newsletter
Wiltshire Farm Foods is the UK's leading frozen ready meals delivery service. With a target audience aged between 60 and 85, the client required solutions to respond to its customers' needs. We developed clear designs in large print that help simplify selecting dishes while bringing the meals to life.
Starting with the customer newsletter and franchise recruitment ads, we rapidly gained an understanding of the business, enabling us to balance the needs of both customers and franchisees.
The new Special Diet Guide and Summer Brochure have been very well received. They’re informative, appealing and tie in with the corporate theme, but are sufficiently different to stand apart from the other materials. The Special Diet has gone down particularly well with healthcare professionals. The brochure makes it so easy for them to choose the right meals for their patients.
Adam Michallat-Cox
Wiltshire Farm Foods
Bristol franchisee