01. Summer brochure
Featuring eight pages of appetising food photography directed by Gravity, the Wiltshire Farm Foods 2008 Summer brochure offers a seasonal selection of enticing meals. Working with Bristol photographer, Mike Cooper, we created shots that captured the essence of lazy summer afternoons.
Wiltshire Farm Foods
- Summer brochure
- Special Diet Guide
- Quarterly customer newsletter
Wiltshire Farm Foods is the UK's leading frozen ready meals delivery service. With a target audience aged between 60 and 85, the client required solutions to respond to its customers' needs. We developed clear designs in large print that help simplify selecting dishes while bringing the meals to life.
Starting with the customer newsletter and franchise recruitment ads, we rapidly gained an understanding of the business, enabling us to balance the needs of both customers and franchisees.
The new Special Diet Guide and Summer Brochure have been very well received. They’re informative, appealing and tie in with the corporate theme, but are sufficiently different to stand apart from the other materials. The Special Diet has gone down particularly well with healthcare professionals. The brochure makes it so easy for them to choose the right meals for their patients.
Adam Michallat-Cox
Wiltshire Farm Foods
Bristol franchisee