01. Corporate identity
Our awareness of the product’s revolutionary nature led us to create a vibrant corporate identity. The logo’s individual shapes represent the many systems that telecommunications companies to struggle to manage, while the identity captures the theme of bringing these elements together.
Ontology
- Corporate identity
- Launch event materials
- Website design
When IT marketing services company Market Accelerator worked with Ontology to help launch a powerful new technology, the team approached us for assistance. We worked in partnership to create an identity, website and datasheets ready for launch at the TeleManagement World conference in Nice.
We developed an animated sequence for the launch that reflected the product's benefits of simplicity and gaining a single view of systems. The creative featured black to evoke drama and impact. Meanwhile, a contrasting bright colour palette suggested the enlightenment of discovering more about the products.