01. Agave Marinades
Taking our inspiration from Aztec fabrics and their earthy colours, we created a uniquely Mexican look for this exciting new product range. As the Agave Nectar is sourced from Mexico, it was important to retain a link to its heritage while expressing the fun-loving personality of the Groovy brand.
Over recent years, Gravity has worked with The Groovy Food Company on a range of brand extensions to their successful Agave Nectar and Cool Oil products. Our involvement began with developing a brand for the Agave products. Since then, our designs have allowed for new additions to the Agave range, alongside the latest new product, High Five: a unique cooking oil with Omega 3.
The designs not only encompass the essence of the Groovy brand. They reflect the products’ diversity, with the flexibility to allow for future product development. The result is a tasty array of packaging that’s sure to tempt multiples and consumers alike.
The Gravity team’s efforts have been fantastic. They really do look brilliant and I’m confident our new products will fly off the shelves.
Paul Richards
Sales and Marketing Director
The Groovy Food Company