01. The new CCT corporate identity
Following a three-way pitch, CCT selected Gravity to redesign its corporate identity. With the company’s original name – Call Centre Technology – rapidly becoming outdated, abbreviating the name seemed the most feasible approach.
CCT
- CCT corporate identity
- Illustrations, concepts and creative
- Website design
CCT specialises in contact centre technology. In its first eight years of business, CCT’s rapid growth meant the company needed to consolidate and re-evaluate its literature and corporate identity.
Following on from the identity project we then addressed the brand positioning in 2008. This saw us develop a creative and messaging to reflect the company’s new approach. Featuring illustrations by Lee Woodgate, we launched the creative online with a complete website redesign performed in collaboration with web specialists, Rockpool.
It was a pleasure finding someone who listened to our ambitions, respected our history and designed an identity to be proud of. We enjoy a superb working relationship with Sam, who we now consider an extension of our marketing team.
Simon Furber
Managing Director
CCT