In the 4th century BC, Aristotle believed gravity was everything moving to its proper heavenly place. In 628 AD, Brahmagupta thought all heavy things were attracted to Earth’s centre. In 1666, Newton wondered why the apple didn’t fall sideways or upwards. Why indeed. Here’s where you can dig deeper into our inner workings. From blogs, articles and rants, to gossip, links and other gubbins, it’s all useful stuff. Just like gravity itself, in fact.
Clients often ask us why agencies send them printer proofs to sign, even though they’ve approved the PDFs. Sometimes, it feels like another laborious part of the process. But it’s an essential one.
At the dawn of a new year, it’s natural to want to embrace mankind's myriad of technological enhancements. So why do I find myself back at my desk (yep, too cold for gardening) wondering why so many of the everyday things we rely on are just rubbish?