Sam started life as a freelance Graphic Designer and Art Director over 12 years ago. In this time, she’s been involved in a diverse range of projects for clients including BMW Financial Services, Nationwide, Canon and Motorola. During recent years she’s offered her big-brand thinking to a selection of smaller businesses and start-ups. Each has benefited from her creative and pragmatic approach to branding and corporate identity.
During 2005, Sam was invited to become founder Creative Director for 375 Creative Resource Group. After taking the company from a small team to a respected agency, Sam decided it was time for a new challenge. So, in November 2006 Sam founded Gravity. With many clients following suit, Mike Cannings soon joined her, and they now work together creating identities, websites and printed materials for their broad client base. From establishing new brands and maintaining consistency to managing every aspect of projects, Sam’s skill resides in transforming businesses by developing brands.
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