Featuring 76 pages of delicious meals and indulgent desserts, this bi-annual brochure adopts an informal, editorial style to ensure broad appeal to an elderly market. As well as creating the design, Gravity were responsible for product, customer and staff photography and we continue to develop this brochure year on year, in line with ongoing research, to ensure the brochure continues to engage with its audience.
The Special Diet Guide features a refreshed design to bring the style in-line with the main brochure, whilst still keeping it relevant to the audience (medical professionals – the people who refer patients to Wiltshire Farm Foods). The clearly-structured layout features an easy-to-use format that makes navigating through the detailed nutritional information simple.
Wiltshire Farm Foods
- Customer brochure
- Special Diet Guide
- Quarterly customer newsletter
Wiltshire Farm Foods is the UK's leading frozen ready meals delivery service. With a target audience aged between 60 and 85, the client required solutions to respond to its customers' needs. We developed clear designs in large print that help simplify selecting dishes while bringing the meals to life.
Starting with the customer newsletter and franchise recruitment ads, we rapidly gained an understanding of the business, enabling us to balance the needs of both customers and franchisees.
The new Special Diet Guide and brochure have been very well received. They’re informative, appealing and tie in with the corporate theme, but are sufficiently different to stand apart from the other materials. The Special Diet has gone down particularly well with healthcare professionals. The brochure makes it so easy for them to choose the right meals for their patients.
Adam Michallat-Cox
Wiltshire Farm Foods
Bristol franchisee