It became clear from the website brief that the Centre’s existing logo didn’t reflect the positioning it was aiming for. Gravity took the underlying concept and developed a unique logo that complemented other brand elements to truly represent this exclusive new centre.
The Centre had considered a structure for the site, which includes eBooking and eCommerce, and commissioned a web agency to start the build. However, the site desperately needed design templates that reflected the desired brand positioning – that’s where we came in.
The printed materials for the Centre have been designed to reflect the prestigious image of the brand. Using specialist papers and finishes we achieved an exclusive new suite of literature suitable for promoting the Centre and its wide range of practitioners.
The Berkeley Centre
- Corporate identity, imagery and visual style
- Website design
- Stationery and launch materials
Located in Clifton, Bristol, The Berkeley Centre provides a unique approach to health, fitness and wellbeing, and is set to change the way customers manage their own healthcare. From GPs and physiotherapy to personal training and holistic massage a range of practitioners are brought together under one roof.
The Centre contacted Gravity a couple of months before launch seeking assistance with its web design. The project grew to include a new brand identity for the Centre, including a logo, key positioning statements and imagery.
With business advice, project management and quality design work, Gravity provided the total solution. What’s more, they’re a friendly bunch. The Berkeley Centre wouldn’t be where it is today without Gravity’s help. Thanks a million!
Brad Van Hooijdonk
Director
The Berkeley Centre