With a revolutionary new product set to launch, Ontology demanded a vibrant corporate identity to reflect this. The elements of the logo represent the unification of the many systems that telecommunications companies struggle to manage.
Following development of the identity, we rapidly produced a range of stationery items, datasheets and launch materials. These included designing an exhibition stand in time for the company's launch at the conference in Nice.
Since launch we have been working with Ontology on an ongoing basis to produce a range of technical white papers and datasheets. These have been promoted through email campaigns to help drive traffic to their website and motivate downloads.
Working closely with Market Accelerator and independent technical consultant, Simon Probert, we developed templates for Ontology’s website to reflect its new corporate identity. The site features a short animated sequence, providing a flavour of the concept we created for launch.
Ontology
- Corporate identity
- Launch event materials
- Website design and email campaigns
- Technical white papers and datasheets
When IT marketing services company Market Accelerator worked with Ontology to help launch a powerful new technology, the team approached us for assistance. We worked in partnership to create an identity, website and datasheets ready for launch at the TeleManagement World conference in Nice.
We developed an animated sequence for the launch that reflected the product's benefits of simplicity and gaining a single view of systems. The creative featured black to evoke drama and impact. Meanwhile, a contrasting bright colour palette suggested the enlightenment of discovering more about the products.