At the heart of the Groovy product range lies Agave Nectar. As a key ingredient in both the marinades and dressings, our design reflects the brand style developed for the other products. The label design was adapted to fit with the new non-drip packaging – thank goodness, as we can't get enough of it in our coffee!
As the Agave Nectar is sourced from Mexico, it was important to retain a link to its heritage while expressing the fun-loving personality of the Groovy brand. Taking our inspiration from Aztec fabrics and their earthy colours, we created a uniquely Mexican look for this exciting new product range.
Building upon the creative developed for the marinades, the Agave Dressings demonstrate how we developed the brand to include new products. The addition of the black gives an air of sophistication; important for a product likely to spend time on the dining table. Use of colour helps distinguish between the three flavours.
As the most recent addition to the range, this product follows in the footsteps of the successful Cool Oil. The packaging incorporates a ‘sun’ icon as a key design element. Its five vibrant rings suggest the blend of five oils while representing health and vitality.
The Groovy Food Company
- Packaging for Agave marinades and dressings
- High Five cooking oil packaging
- Agave Nectar Packaging
Over recent years, Gravity has worked with The Groovy Food Company on a range of brand extensions to their successful Agave Nectar and Cool Oil products. Our involvement began with developing a brand for the Agave products. Since then, our designs have allowed for new additions to the Agave range, alongside the latest new product, High Five: a unique cooking oil with Omega 3.
The designs not only encompass the essence of the Groovy brand. They reflect the products’ diversity, with the flexibility to allow for future product development. The result is a tasty array of packaging that’s sure to tempt multiples and consumers alike.
The Gravity team’s efforts have been fantastic. They really do look brilliant and I’m confident our new products will fly off the shelves.
Paul Richards
Sales and Marketing Director
The Groovy Food Company