Following a three-way pitch, CCT selected Gravity to redesign its corporate identity. With the company's original name – Call Centre Technology – rapidly becoming outdated, abbreviating the name seemed the most practical approach. The company launched its new look with redesigned brochures, signage and livery.
Working in collaboration with Rockpool, we designed templates for a content managed website. The design embraced CCT's new corporate identity, encompassing the illustrative approach and refreshed brand positioning.
Using Mike's illustration skills we designed a range of spotlights for use throughout the site. This illustration style was also utilised for the rather nifty ROI calculator – a clever data capture tool that helps visitors instantly understand the savings that can be made.
CCT
- Corporate identity
- Illustrations, concepts and creative copywriting
- Website design
CCT specialises in contact centre technology. In its first eight years of business, rapid growth meant the company needed to consolidate and re-evaluate its literature and corporate identity.
Following on from the identity project we then addressed the brand positioning in 2008. This saw us develop creative and messaging to reflect the company’s new approach. Featuring illustrations by Lee Woodgate, we launched the creative online with a complete website redesign performed in collaboration with web specialists, Rockpool.
It was a pleasure finding someone who listened to our ambitions, respected our history and designed an identity to be proud of. We enjoy a superb working relationship with Sam, who we now consider an extension of our marketing team.
Simon Furber
Managing Director
CCT