The 'hand-written' signature reflects Bartholdi's personal touch, while also giving a feel of flair and creativity. This was combined with a rich range of deep, earthy tones; and supporting illustrations and photography to suggest luxury and highlight the care and attention that goes into every Bartholdi creation.
The new retail pack was a crucial requirement for launch. In a competitive category, it was important that the pack had immediate call-out and demonstrated a clear point of difference. The Bartholdi 'B' was emphasised on the front of pack with valuable references to the heritage of the business included on the side. These elements combined to create a brand with all-round appeal to customers and buyers.
To unveil the new Bartholdi brand, we were asked to create a striking new exhibition stand for launch at IFE. The stand design features mouth-watering photography, created by Gravity, alongside the new brand identity and strapline. The overall approach encouraged visitors to engage with the brand, which led to many stimulating and productive conversations.
Working with the expert team at Shooting Food, we created a library of product photography suitable for use across trade and consumer markets. With a broad selection of products, ranging from exquisite terrines to comforting pies and pastries, it was essential that we develop a cohesive style to unite the images. The result is a tempting range of images suitable for use across a broad range of marketing.
Bartholdi
- Brand identity and strapline
- Product photography
- Retail packaging
- Exhibition stand
A long-established food producer with an enviable reputation within the catering trade, Bartholdi made a strategic decision to move into the retail market with a high-profile launch at the 2011 International Food Exhibition.
Gravity began developing the brand by identifying a position that would appeal to both the trade and consumer markets. Following an initial brand workshop it soon became clear that the brand was going to be driven by the company's heritage. This provided us with a foundation from which to build the creative elements for delivery across a range materials for launch.
Given the fixed dates of the show, this was a project with a tight deadline and no room for error. I was impressed by how reactive and responsive Gravity were, and how they eased our burden at times by working directly with our suppliers. Their input was invaluable and I trusted Sam and her team to make the expert judgements that would take our brand to the next level.
Toni Bartholdi
Managing Director
Bartholdi