Having art directed a range of photography for Apetito, we were perfectly placed to tackle the design of their calendar. Each month features striking imagery and accompanying messaging, so as well as having a clear and easy-to-use layout, it serves as a reminder to customers of the values of the company throughout the year.
Gravity recently undertook the challenge of clearly-structuring the company documentation required for tenders. We first worked with the client to review a selection of existing documents to streamline the materials, and then identified a series of key brand messages that could be standardised for a range of audiences. We worked with Bristol photographer, Peter Thorpe, to capture an inspiring cover shot of a chef hard at work in the Apetito kitchens.
Dividers use a blend of powerful copy, attractive imagery and striking design to give the pack pace and break-up the detailed information. The design begins to explore new creative possibilities within the existing corporate guidelines.
Working with the expert team at Shooting Food we created a library of delectable food shots. We also captured the spirit of a commercial kitchen by creating a range of shots, on location, at Apetito's New Product Development department in Trowbridge.
One of Europe's leading suppliers of quality frozen food, Apetito is the parent brand of Wiltshire Farm Foods, one of our longest-standing clients.
As our relationship with Wiltshire Farm Foods progressed, we began to work on a number of assignments that required dual branding. The team at Apetito were impressed, and since then, we've become more and more involved with them on a variety of projects.
Working with Sam and the team has been fantastic, and their unique and imaginative ideas have already helped to refresh our brand. We look forward to working with Gravity in the future.