Insights

Advocates of a work/life balance would probably reach for their smelling salts if they knew, but when we’re not putting good design into practice, we’re thinking and writing about it. Here’s where you’ll find Gravity news and views, industry insights, case studies, and more than enough information to keep any marketing manager appraised, entertained and informed.

Gravity joins forces!

31.08.11

We’re delighted to announce that we’ve just merged our business with Duttons Design in an exciting move that will benefit both agencies, and all our valued clients.

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A brand that engages with future entrepreneurs

15.04.11

Working Knowledge is an organisation that helps young people develop employability skills, and to achieve that, it needs an appealing brand that resonates across several levels. Discover how Gravity fulfilled the brief…

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Is now a good time to develop a new food brand?

23.03.11

Ignore the economic doom-mongers, 2011 is in fact shaping-up to be a great year for New Product Development. And guess what? Effective branding is key to your success in a crowded marketplace…

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Product health claims – why take the gamble?

10.02.11

In the near future, food labels will be subject to even stricter laws and guidelines. But while some brands might view the changes as a costly inconvenience, others are looking ahead, and embracing an honest and open way of engaging with new customers…

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Beat the buyers: golden rules for food label success

07.09.10

Supermarket buyers are a notoriously difficult breed to impress, but you can give yourself a fighting chance of winning them over with our three-step guide to effective label design.

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Packaging pitfalls – future-proof your food labelling

05.10.10

New legislation is currently being drafted that will force scores of existing food labels to be extensively redesigned. If you’re rolling-out a product launch in the coming months, you can avoid costly revisions now by planning ahead…

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Genesis of a national brand

20.04.10

An insider’s guide to how Gravity helped launch Naturya – a new range of nutrient-rich power foods

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Ethical logos are ‘confusing shoppers’

27.10.10

Food assurance logos undoubtedly boost sales, but there’s a temptation to bombard customers with too much information, leaving them confused and less likely to purchase your product. We examine how to make the most of your ethical credentials – and enhance your brand.

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Marketing Society Brand of the Year winners revealed

22.11.10

When John Lewis received the top honour at the 2010 awards, it headed a shortlist that was bursting with the very best of British creativity. Make no doubt about it: branding is booming.

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Innovative food range launched – with help from Gravity

17.06.10

Apetito’s groundbreaking texture-modified range of meals has just been launched, with the support of a broad suite of marketing materials supplied by Gravity.

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